Spam can work (or attempt to work) in a number of different ways. Recently there seems to be trend towards one-word subject-lines, for example: “leg”. The email content is not in any way related to the subject line. It seems clear that this works well for things people might actually be looking for, like “car” or “job”. But the words are quite obviously put in there at random.

Interestingly, though, they succeed in evoking images, stories, thoughts quite related to the products advertised indirectly. This is because you don’t just get one such email, but dozens in a row. So instead of being left with the unhelpful “leg”, you end up with, for example, this:

Arrange Leg Straight. Force Sister Wrong. Rock, Rain, Gone.

Which seems suggestive enough for the purpose.

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