Sport as an activity of the masses is not just a modern phenomenon, it’s a phenomenon of modernism. The idea that exercise can produce a new kind of man, can act as a balance to our everyday activities, can change who we are, that’s all very modernist. It is driven by the idea that it is possible to reinvent man, it is possible because of the rediscovery of the body after it had been hostage to Christianity for centuries. Unsurprisingly, all the ideology-driven movements of the 20th century promoted exercise and used sport as a recruitment tool. The Olympics, reinvented at the dawn of modernity, are only the most prominent example.